How Burger King Collected 29K Emails and Added $85K in Sales, All With $0 Ad Spend
Burger King Costa Rica already had strong traffic across locations. What they didn’t have was ownership. The opportunity wasn’t more exposure. It was turning in-store visits into measurable, reusable revenue.
The 90-Day Performance Snapshot
By implementing Dishio’s first-party data infrastructure, Burger King transformed anonymous traffic into a scalable activation engine.
Before Structured
Data Capture
Thousands of in-store visits, but no guest ownership
No centralized database across locations
Promotions pushed broadly, without behavioral segmentation
Limited visibility into retention impact
App growth dependent on traditional awareness tactics
Revenue impact: Transactional and short-term.
With Dishio
QR-Based First-Party Capture Across Locations
Every scan converted into a reusable contact.
Behavioral Segmentation Engine
Redeemers, non-redeemers, and first-time guests automatically tagged.
Automated Re-Engagement
Follow-up sequences triggered without additional labor.
Audience Infrastructure Built for Amplification
Pixel-ready audiences structured for Meta, Google, and TikTok.
Revenue impact: Compounding and measurable.
They lack ownership. When visits aren’t captured, revenue potential disappears the moment the guest walks out.
They needed their existing guests to become assets.
This is structural retention at scale.
“With Dishio, we went from guessing who our customers were to knowing them in real time. The ability to collect and use data at this scale is something we’ve never had before, and it’s already making a major impact on how we operate.”
The difference between growing restaurants and stagnant ones is simple:
they know who their guests are and how to bring them back.
