From Anonymous Foot Traffic to Trackable Revenue
Burger King Costa Rica already had the brand, the stores, and the traffic.
What they wanted was a smarter way to track and activate in-store visits — turning everyday guest interactions into measurable, long-term revenue.
Initial goal: “Grow our customer database and promote our app.”
Actual outcome: A permanent, automated growth engine fueling revenue, retention, and LTV — with no media spend.
Inside Dishio’s Engine for Data + Revenue
We deployed Dishio’s Capture & Automate framework inside their restaurants:
- Strategic QR Placement — windows, tables, cashier counters.
- Instant Data Capture — emails, pixel IDs, and behavioral tags collected in seconds.
- Dynamic Offer Delivery — personalized via email + mobile microsite.
- Behavior-Driven Flows — redeemers, non-redeemers, and first-timers each received tailored follow-ups.
- Audience Infrastructure — built for future app pushes, seasonal offers, and loyalty programs.
The Results — All Organic
- 29,000 new guest emails collected in 90 days
- $85,000 in tracked direct sales — with $0 spent on ads
- 5,000 app downloads driven through personalized offers
- 25%+ redemption rate on targeted promotions
- Pixel-ready audiences built for Google, Meta, and TikTok
The Data Most Brands Let Walk Out the Door (Approx. 6-Month Potential)
At this pace, Burger King Costa Rica would collect about 62,000 customer contacts in six months — valuable first-party data they can use for campaigns, retargeting, and loyalty programs.
Why the System Keeps Paying Off
This wasn’t a one-off coupon promo. It was a repeatable, tech-driven revenue system:
- First-Party Data Ownership — every scan created a reusable, monetizable contact.
- Behavioral Segmentation — contacts tagged for precise targeting later.
- Automated Re-Engagement — sequences running without extra labor.
- Future-Proof Growth — a database ready for any campaign, any time.
Next: Driving App Downloads With the Same Engine
With a 40k+ owned audience and behavioral tags in place, Burger King is launching an App Download Growth Push, using Dishio-powered email and paid social to maximize ROI.
The Case for Capturing Every Customer, Every Time
Strong brands with heavy foot traffic can still leave growth on the table.
Burger King Costa Rica turned visits into a long-term revenue source, without spending a cent on ads.
Dishio can do the same for any restaurant ready to:
- Capture and own guest data.
- Automate re-engagement.
- Grow LTV without paying for every impression.
