STOP Wasting Money on Restaurant Loyalty Programs That Don’t Work
Quick Summary: The Loyalty Gap (and the Fix) Key idea What it means for your restaurant Loyalty apps capture a small % Even big franchise operators may see app adoption below ~3% for dine-in guests—leaving ~97% of diners anonymous. Guests move through a funnel Think cold → warm → hot → loyalists (app users). The […]
Sweetgreen’s Secret Menu Strategy That Drove Millions in Sales
Quick Summary: The Secret Menu Flywheel Move Why it works Make one item exclusive Guests don’t “download an app.” They trade data for access (value exchange). Create scarcity + FOMO Removing it from the normal menu increases desire and urgency. Use a collab that feels real The partner isn’t a billboard—co-creation makes it aspirational. Turn […]
How Burger King Collected 29K Emails and Added $85K in Sales, All With $0 Ad Spend
From Anonymous Foot Traffic to Trackable Revenue Burger King Costa Rica already had the brand, the stores, and the traffic. What they wanted was a smarter way to track and activate in-store visits — turning everyday guest interactions into measurable, long-term revenue. Initial goal: “Grow our customer database and promote our app.” Actual outcome: A […]
Restaurants as the ‘Third Space’: Building Community, Not Just Business
Restaurants as the ‘Third Space’: Building Community, Not Just Business What if your restaurant could be more than just a place to eat?What if it became that rare, special spot where your regulars truly feel like family—where fitness enthusiasts go after workouts instead of hitting a bar? Where non‑drinkers actually feel welcome, a place they […]