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How Burger King Collected 29K Emails and Added $85K in Sales, All With $0 Ad Spend

29,000+
Owned Guest Contacts (90 Days)
+$85,000
Tracked Direct Revenue — Zero Ad Spend
25%+
Promotion Redemption Rate

Burger King Costa Rica already had strong traffic across locations. What they didn’t have was ownership. The opportunity wasn’t more exposure. It was turning in-store visits into measurable, reusable revenue.

The 90-Day
Performance Snapshot

  • 29,000 New Guest Emails Captured
  • $85,000 in Tracked Direct Revenue
  • 5,000 App Downloads Driven
  • 25%+ Promotion Redemption Rate
  • $0 Spent on Paid Media

By implementing Dishio’s first-party data infrastructure, Burger King transformed anonymous traffic into a scalable activation engine.

What Changed

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Before Structured
Data Capture

Thousands of in-store visits, but no guest ownership


No centralized database across locations


Promotions pushed broadly, without behavioral segmentation


Limited visibility into retention impact


App growth dependent on traditional awareness tactics


Revenue impact: Transactional and short-term.

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With Dishio

QR-Based First-Party Capture Across Locations


Every scan converted into a reusable contact.


Behavioral Segmentation Engine


Redeemers, non-redeemers, and first-time guests automatically tagged.


Automated Re-Engagement


Follow-up sequences triggered without additional labor.


Audience Infrastructure Built for Amplification


Pixel-ready audiences structured for Meta, Google, and TikTok.


Revenue impact: Compounding and measurable.

Why This Matters in 2026

High-traffic brands don’t lack volume

They lack ownership. When visits aren’t captured, revenue potential disappears the moment the guest walks out.

Burger King didn’t need more guests

They needed their existing guests to become assets.

Dishio provided

  • First-party data control
  • Segmented automation
  • Organic revenue activation
  • Long-term audience compounding

This is structural retention at scale.

The Result

“With Dishio, we went from guessing who our customers were to knowing them in real time. The ability to collect and use data at this scale is something we’ve never had before, and it’s already making a major impact on how we operate.”

— Vladimir Monestal
Director of Marketing, Burger King Costa Rica

Most Restaurants Are Leaving
Revenue on the Table.

The difference between growing restaurants and stagnant ones is simple:
they know who their guests are and how to bring them back.

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