How Burger King Collected 29K Emails and Added $85K in Sales, All With $0 Ad Spend
Burger King Costa Rica already had strong traffic across locations. What they didn’t have was ownership. The opportunity wasn’t more exposure. It was turning in-store visits into measurable, reusable revenue.
What changed, and what it took.
Where they started
- Thousands of in-store visits, but no guest ownership
- No centralized database across locations
- Promotions pushed broadly, without behavioral segmentation
- Limited visibility into retention impact
- App growth dependent on traditional awareness tactics
- Revenue impact: transactional and short-term
What changed
- QR-based first-party capture across locations: every scan converted into a reusable contact
- Behavioral segmentation engine: redeemers, non-redeemers, and first-time guests automatically tagged
- Automated re-engagement: follow-up sequences triggered without additional labor
- Audience infrastructure built for amplification: pixel-ready audiences structured for Meta, Google, and TikTok
- Revenue impact: compounding and measurable
What this proves.
High-traffic brands don’t lack volume. They lack ownership. When visits aren’t captured, revenue potential disappears the moment the guest walks out.
Burger King didn’t need more guests. They needed their existing guests to become assets.
Dishio provided first-party data control, segmented automation, organic revenue activation, and long-term audience compounding. This is structural retention at scale.
What it added up to.
“With Dishio, we went from guessing who our customers were to knowing them in real time. The ability to collect and use data at this scale is something we’ve never had before, and it’s already making a major impact on how we operate.” — Vladimir Monestal, Director of Marketing, Burger King Costa Rica
You be the owner. Dishio will help you grow.
Less guesswork, more wins, backed by a team, the technology, and a playbook proven across 2,500 restaurants. Start with a 30-minute discovery call, or get a free audit of your current marketing first.