Mariscos Choix Pico Rivera Hit Its Best Month on Record at $274K With +32.5% YoY Growth
Mariscos Choix is an authentic Mexican seafood concept with two locations in Pico Rivera and Downey, California. The Pico Rivera location just hit its highest revenue month on record at $274,060, a 32.5% lift year over year, with customer count up 30.6% to 3,169 in the same month.
What changed, and what it took.
Where they started
- A growing two-location Mexican seafood brand with strong fundamentals
- Pico Rivera as the established and steadily growing location
- Marketing without a system aimed at record-breaking months
What changed
- Coordinated paid campaigns tuned to the Pico Rivera market
- Pico Rivera hit $274,060 in a single month, a 32.5% lift year over year
- Customer count up 30.6% in the same month, growing alongside revenue
What this proves.
Mexican seafood concepts with strong local demand grow when their marketing dials in on the right neighborhoods. The Pico Rivera location lifted revenue 32.5% year over year through targeted paid campaigns.
A best month on record happens when revenue and customer count grow together. Pico Rivera hit $274,060 in revenue and 3,169 customers in the same month, both at record levels for the location.
Multi-location brands grow location by location when each site gets the marketing it needs. Pico Rivera’s record month sets the playbook for the second location to scale the same way.
What it added up to.
Mariscos Choix Pico Rivera hit its highest revenue month on record at $274,060, a 32.5% lift year over year, with customer count up 30.6% to 3,169 in the same month. The Dishio system continues to grow the brand across both California locations.
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