A growing two-location Mexican seafood brand with strong fundamentals
Pico Rivera as the established and steadily growing location
Marketing without a system aimed at record-breaking months
Skip to content Mariscos Choix Pico Rivera Hit Its Best Month on Record at $274K With +32.5% YoY Growth
Mariscos Choix is an authentic Mexican seafood concept with two locations in Pico Rivera and Downey, California. The Pico Rivera location just hit its highest revenue month on record at $274,060, a 32.5% lift year over year, with customer count up 30.6% to 3,169 in the same month.
Pico Rivera Hit Its Best Month on Record
Mariscos Choix runs two authentic Mexican seafood locations in Pico Rivera and Downey, California. The Pico Rivera location had been growing steadily, and the marketing system just helped it post its highest single-month revenue on record.
The Opportunity: A loyal Mexican seafood brand with two locations and steady growth set up the conditions to scale Pico Rivera into a record-breaking month.
What Changed: Dishio ran coordinated paid campaigns into the Pico Rivera location with creative tuned to the local market. Revenue grew 32.5% year over year to $274,060, and customer count grew 30.6% to 3,169 in the same month.
Before the System
A growing two-location Mexican seafood brand with strong fundamentals
Pico Rivera as the established and steadily growing location
Marketing without a system aimed at record-breaking months
With Dishio
Coordinated paid campaigns tuned to the Pico Rivera market
Pico Rivera hit $274,060 in a single month, a 32.5% lift year over year
Customer count up 30.6% in the same month, growing alongside revenue
Mexican seafood concepts with strong local demand grow when their marketing dials in on the right neighborhoods. The Pico Rivera location lifted revenue 32.5% year over year through targeted paid campaigns.
A best month on record happens when revenue and customer count grow together. Pico Rivera hit $274,060 in revenue and 3,169 customers in the same month, both at record levels for the location.
Multi-location brands grow location by location when each site gets the marketing it needs. Pico Rivera's record month sets the playbook for the second location to scale the same way.
Mariscos Choix Pico Rivera hit its highest revenue month on record at $274,060, a 32.5% lift year over year, with customer count up 30.6% to 3,169 in the same month. The Dishio system continues to grow the brand across both California locations.
The difference between growing restaurants and stagnant ones is simple:
they know who their guests are and how to bring them back.
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