An established original location with peak months above $230K
A new Killeen location preparing to open
The standard playbook of marketing after launch, not before
Skip to content The Heights Pizzeria Scaled $230K Peak Months From One Location to Two
The Heights Pizzeria and Drafthouse built a loyal customer base at their original Harker Heights, Texas location, with peak months above $230,000. After nearly two years working with Dishio, the team opened a second location in Killeen. The marketing system from location one was rebuilt for Killeen and ready before the doors opened, delivering measurable results from day one.
From One Strong Location to Two
The Heights Pizzeria and Drafthouse spent nearly two years dialing in a marketing system at their original Harker Heights location, running peak months above $230,000. When they opened a second location in Killeen, the question was whether that system could deliver from day one.
The Opportunity: A proven marketing system at location one and a known local brand set up the conditions to launch the second location with measurable returns from opening day.
What Changed: Dishio rebuilt the campaign for the new Killeen location before the doors opened. Targeting, creative, landing page, and a grand opening offer were all live, so the system could collect data ahead of the opening rush.
Before the System
An established original location with peak months above $230K
A new Killeen location preparing to open
The standard playbook of marketing after launch, not before
With Dishio
Targeting, creative, landing page, and grand opening offer built before the doors opened
1 in 5 visitors took the launch offer on day one, versus a typical 2 to 3% rate
Cold audiences took the offer faster than warm in the first 24 hours
Most restaurants open new locations and start their marketing on opening week. The Heights opened a second location with the marketing already running, so the system had already collected data before the doors opened.
A marketing system that has run for one location can scale to a second without starting from zero. The work done at location one made the launch at location two faster and cheaper.
Cold audiences took the launch offer faster than warm in the first 24 hours of the Killeen launch. When the structure is right from the start, an existing audience is not required to launch well.
The Heights Pizzeria opened a second location with 1 in 5 visitors taking the launch offer on day one. Two locations now run on the same marketing system the original location helped build.
The difference between growing restaurants and stagnant ones is simple:
they know who their guests are and how to bring them back.
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