The Heights Pizzeria Scaled $230K Peak Months From One Location to Two
An established Texas drafthouse pizzeria with peak months above $230K opened a second location. The marketing system was live before the doors were.
What changed, and what it took.
Where they started
- An established original location with peak months above $230K
- A new Killeen location preparing to open
- The standard playbook of marketing after launch, not before
What changed
- Targeting, creative, landing page, and grand opening offer built before doors opened
- 1 in 5 visitors took the launch offer on day one, versus a typical 2-3% rate
- Cold audiences took the offer faster than warm in the first 24 hours
What this proves.
Most restaurants start marketing on opening week, Heights had it running beforehand
A proven system at one location scales to a second without starting from zero
Strong structure from the start does not require an existing audience
What it added up to.
The Heights Pizzeria opened a second location with 1 in 5 visitors taking the launch offer on day one. Two locations now run on the same marketing system the original location helped build.
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