Pat Murname's Turned Promotions Into 17–18% Revenue-Driving Redemption Rates.
Pat Murname’s is a casual Irish-American restaurant in Wake Forest, NC, with a strong local following and a team that knows how to run a promotion. With Dishio Flows, they built dedicated landing pages for two simultaneous offers and ran Meta ads directly into them. The result: 17–18% redemption on both — clear proof the system was working.
They Knew How to Run Promotions. Dishio Made Them Measurable
Pat Murname had the instincts. The team understood their guests, knew what offers resonated, and wasn’t afraid to run a promotion. What they wanted was a cleaner way to see exactly how many people were actually taking action.
The Opportunity: Running Meta ads is one thing. Knowing exactly how many guests walked in and redeemed an offer is another. With a dedicated landing experience for each promotion, the team could finally connect ad spend to real guest behavior.
What Changed: Dishio Flows created a dedicated landing page for each offer — a BOGO Handheld when a guest brings a friend, and a Free App on their next visit. Meta campaigns drove traffic directly into these pages. Every opt-in was captured. Every redemption was tracked.
Before the System
Promotions Without a Landing Experience — Great offers, but guests had to find their own way to act on them.
Hard to Measure Results — Engagement looked good on paper, but real redemption data was unclear.
Broad Campaign Targeting — Ads reached wide audiences without focusing on the most likely guests.
With Dishio
Dedicated Flow Pages — Each offer has its own focused landing experience built for conversion.
Tracked Redemptions — Every claim is captured, giving the team real performance data.
Meta-to-Flow Pipeline — Paid campaigns connect directly to the offer, with nothing lost in between.
In 2026, running a promotion without tracking redemptions is like running an ad without knowing if anyone saw it. Owners deserve to know exactly what their marketing is producing — and now they can.
Guests are bombarded with offers everywhere they look. A dedicated landing page that gets straight to the point — and makes it easy to claim — is what separates offers that convert from ones that get ignored.
When you know your redemption rate, you can build on it. The team at Pat Murname's doesn't have to guess what works anymore. Every future promotion starts with a proven baseline.
By pairing Meta campaigns with Dishio Flow landing pages, Pat Murname turned their promotional instincts into a fully measurable system. Both offers — BOGO Handheld and Free App on Next Visit — achieved 17–18% redemption rates simultaneously, giving the team clear, trackable proof that their promotions were driving real guest action.
The difference between growing restaurants and stagnant ones is simple:
they know who their guests are and how to bring them back.
